By Muhammad Ali Qureshi · Updated 23 October 2026 · 6 min read
Short answer: Publer is a social media scheduler that publishes to many networks, Pinterest included. Pin Magic is a pin and blog image maker: paste a post link, get 10+ pins, and use the Extension for WordPress images and internal links. If you already have pins and need to queue them, Publer is a scheduling option. If you do not have enough pins, Pin Magic fixes that. Many bloggers use both.
Quick comparison: Pin Magic vs Publer
| Feature | Pin Magic | Publer |
|---|---|---|
| Main job | Creates Pinterest pins and blog images from your content | Schedules and publishes posts across many social networks |
| Makes pin designs from a post link | Yes: paste a link, get 10+ pins from 100+ templates | Not its main job. It queues designs you bring. Check what its built-in helpers cover |
| Schedules or publishes pins | No. Export PNGs and publish with any tool | Yes, this is its core job, including bulk scheduling |
| WordPress images and internal links | Yes, with the Extension | Not its main job |
| Where it works | Pinterest pins and blog images | Many social networks, with Pinterest as one of them |
| Best for | Bloggers, creators and shops that need pins fast | People who publish to several networks and want one dashboard |
| Pricing model | $10/month or $70/year bundle, or $100 once (lifetime) | Subscription plans. Check their site for current tiers |
Pin Magic does not schedule pins. It makes them, and you publish with a tool such as Publer. For a wider look at how schedulers differ, read Internal Linking Tools for WordPress Compared.
What is Publer?
Publer is a social media management tool. You write or upload posts, pick the networks, and choose when each one goes live. It is known for bulk scheduling, which means you can load many posts at once instead of adding them one by one. Pinterest is one of the networks it can publish to.
That makes Publer a publishing tool first. It is a good fit when you have a pile of finished content and need it out the door on a calendar. Pin Magic starts earlier in the chain, with the blog post that still needs images and the pins that do not exist yet.
Where each tool is strong
Publer is strong at
- Bulk scheduling, so a large batch of posts can be queued in one sitting.
- One dashboard for several networks, which saves logins if you post beyond Pinterest.
- A calendar view that shows what goes out and when.
- Team features for people who share the work of publishing.
Pin Magic is strong at
- Paste a post link in Studio and get 10+ pins to choose from, built on 100+ templates.
- Use your own photos, colours and fonts. Export 1000 x 1500 PNG files that match Pinterest's tall format.
- The Extension makes blog images with Flow, inserts them into WordPress and adds internal links.
- A simple price with a lifetime option, so cost does not grow as you make more pins.
What to keep in mind about Publer
Both tools are useful, but they have limits for a Pinterest blogger. Keep these in mind.
- Publer can only publish what you give it. If you only have one or two pins per post, a bulk queue will run dry quickly.
- Publer covers many networks, so its Pinterest tools share attention with everything else. Check its current Pinterest features on its site.
- Pin Magic does not publish. You export PNG files and upload them to Publer or to Pinterest yourself.
- Pin Magic has no calendar and no analytics. Use Pinterest Analytics or your scheduler for results.
Bulk scheduling needs bulk pins
A bulk scheduler solves a real problem: adding posts one at a time is slow. But a bulk queue only helps if the queue has something in it. For Pinterest, that means a steady supply of different pins, not the same image repeated. Pinterest rewards new designs, as explained in fresh pins on Pinterest.
This is where the work piles up. One blog post can support five to ten pins, each with its own headline, photo and layout. Designing those by hand is the slow step, not the scheduling. Studio turns a post link into 10+ designs in minutes, so there is plenty to load into a scheduler.
A good routine is to make pins in batches, then queue them over several weeks. Our guide to how to batch upload pins to Pinterest walks through the options, and pinterest pin variations covers the publishing side.
Pricing
Pin Magic: the Studio + Extension bundle is $10/month or $70/year, and the Extension alone is $5/month or $35/year. The bundle also has a one-time lifetime deal at $100. See pricing and the lifetime deal for live prices.
Publer: it sells subscription plans that differ by the number of accounts and features. Plans and prices change, so check the Publer site for what you would need. You can keep your Publer plan and add Pin Magic, because the two do different jobs.
Which one should you choose?
Choose Pin Magic if
- You blog and need many pins per post without designing each one.
- You use WordPress and want blog images and internal links handled for you.
- You mainly care about Pinterest and do not need a multi-network dashboard.
- You like a flat price or a one-time payment.
Choose Publer if
- You publish to several social networks and want one place to schedule them.
- You already have finished pins and need to queue them in bulk.
- You work with a team that shares publishing tasks.
Use both if
- You want a full pipeline. Make pins in Pin Magic, export them, then bulk schedule them in Publer. See best tools to batch upload pins to Pinterest for more options.
How to use Pin Magic with Publer
A simple batch workflow looks like this:
- Choose five or six posts you want more traffic for. Check their titles using Pinterest keyword research.
- Paste each link into Pin Magic Studio and generate 10+ pins per post.
- Pick the strongest, most different designs. Swap photos and fix text. Export as 1000 x 1500 PNG files.
- Write titles and descriptions with the free pin title generator and pin description generator.
- Upload the batch to Publer and spread the pins over several weeks and boards.
For the bigger picture, read how to create a Pinterest publishing workflow. If Publer is one of several tools you are weighing, compare it with Pin Magic vs Buffer and Pin Magic vs SocialPilot.
Frequently asked questions
Is Publer good for Pinterest?
Publer can publish pins to Pinterest as part of its multi-network scheduling, and many people use it that way. Its features and limits change, so check the Publer site for what your plan allows. It does not make your pin designs for you, which is where Pin Magic helps.
Can Pin Magic replace Publer?
No. Pin Magic creates pins and blog images but does not schedule or publish them. If you need a calendar or queue, keep a scheduler. If you only needed a way to get pins made, Pin Magic covers that.
Can I upload Pin Magic pins to Publer?
Yes. Export your pins from Studio as 1000 x 1500 PNG files and upload them to Publer like any other image.
Do I need a scheduler if I use Pin Magic?
Not always. You can upload pins to Pinterest by hand, which works for a few pins a week. A scheduler helps once you publish in batches. Read Automated vs Manual Blog Image Workflow to decide.
Which is better for a blogger, Publer or Pin Magic?
They solve different problems. A blogger who struggles to make enough pins should start with Pin Magic. A blogger who has plenty of pins but struggles to publish them should look at a scheduler. See Pinterest Tool for Bloggers.
We describe Publer in general terms because its plans and features change often. Check the Publer website for its current features and prices before you decide.